Strategy & Planning
Social Media Marketing Strategy
Ready to take on social media marketing ? Overwhelmed or not sure where to start? Not getting the results you want?
Social media isn’t as straightforward as it used to be, in order to see success you need to choose the right channels for your business, figure out your content strategy and most importantly, define your goals. Without understanding what your goals are, who your target audience is and what they want, it’ll be hard to achieve results on social media. A social media strategy will help your business tackle its goals with a sense of purpose. Our Social Media Strategy Package is designed to help you identify your social media marketing goals, engage with audiences and optimise your results.
What’s Involved?
Define Your Goals
Firstly, you need to figure out what you want to get out of social media. You may be focused on growing your audience or increasing revenue… whatever your goals, you need to make sure that they are realistic and structured. Together, we will develop a set of OKRs (Objectives & Key Results) specifically focused on your social media marketing.
Understand Your Audience
One of the most important things in business is understanding your customer and in marketing it’s understanding your audience. We will define your target audience and understand what social channels they use, when and why. This will allow you to be active of the correct channels and networks, with relevant content.
Identify The Right Channels
With so many social media channels to choose from, deciding which ones deserve your attention can be difficult. We will review a variety of social media channels and select the ones that make most sense for your business or brand. We will start by looking at your target audience, industry and content, and select the correct channels to match these.
Create Engaging Content
The success of your social media marketing strategy heavily relies on content.
We will map out what content to publish based on your goals and brand, and where it makes sense to publish it. Additionally, we will look at social media management tools, that will help better organise your content library and allow you to schedule your posts in advance.
Monitoring Results
Once we have developed and implemented your social media strategy, we will then need to monitor it. Our team will work with you to monitor and manage your social media marketing, continuously analysing strategies and campaigns to understand what’s working and what isn’t. We will adapt your strategy throughout the year to ensure you’re seeing success with social media.
Tips & Tricks
Throughout our sessions, our team will share some social media tips and tricks. Understand the best time to post content on various channels, how to use hashtags and how to avoid coming across as ‘salesy’ in your content. Get on top of new tech trends including influencer marketing, live video content and instagram stories.
What’s Included?
Social Media Strategy Workshop: During our full day strategy planning session, we will work through a number of activities, to understand your current Business and Marketing objectives, as well as your customers and audience. Then together, we will develop a set of OKRs (Objectives & Key Results), which will focus on your Social Media Marketing and will be managed throughout the year. Additionally, we will complete a Social Media Account and Content review, ahead of developing the Social Media Strategy.
Social Media Strategy Plan: Following the planning workshop, the Palmer Creative team will review the outcomes from the session and develop a unique Social Media Marketing Strategy for your business. This plan will act as a detailed blueprint that answers the what, when, how, and why for all content posted on the business’s social pages.
Presentation: Once developed, the Social Media Strategy Plan will be presented back to your team for review and feedback.
x6 90-Minute Coaching Sessions: Our team will then support you in managing and implementing this strategy through a number of bi-weekly coaching sessions over the next 3 months.
Additionally: Your team will have unlimited email and phone support for three months.
Who Is This Package For?
This package is for technology businesses or businesses in the tech space, who have an interest in boosting their social media marketing. You should have a nominated team member, who will be responsible for implementing and managing the Social Media Marketing Strategy.
Interested?
All of our clients have unique wants and needs, so we recommend booking a free consultation with our team to assess exactly what services you need and see how much of an investment you need to make.