Strategy & Planning

Marketing Foundations Package

This initial six-month engagement is ideal for companies that have an interest in marketing or better organising their marketing efforts, but do not know where to start. The objective of the Marketing Foundations Package is to help develop, implement and maintain your own highly effective marketing strategy, that is closely aligned to your business values.

What’s Included?

Two-Day Strategy Planning Workshop: During our initial planning sessions, we will work through a number of activities, such as a SWOT Analysis and Customer Persona Mapping to understand your current Business and Marketing objectives. Then together, we will develop a set of Marketing OKRs (Objectives & Key Results), which will be managed throughout the year.

Marketing Strategy Plan: Following the planning workshop, the Palmer Creative team will review the outcomes of the sessions and perform a marketing assessment to develop a unique Marketing Strategy for your business. We will take a look at some tactics and strategies that can help you achieve your business goals and strengthen your brand.

Marketing Strategy Presentation: Once developed, the Marketing Strategy Plan will be presented back to your team for review and feedback.

x12 90-Minute Coaching Sessions: Following the Strategy Presentation, Palmer Creative will support in the implementation and maintenance of the strategy through a number of bi-weekly coaching sessions over 6 months.

Additionally: Your team will have unlimited email and phone support for 6 months.

Who Is This Package For?

This package is for technology businesses or businesses in the tech space, who are interested in getting started with marketing or better organising their marketing efforts. You should already have a marketing executive or nominated team member, who will be responsible for implementing and managing the Marketing Strategy.