Strategy & Planning

Marketing Essentials Package

The Marketing Essentials Package has everything you need to step-up your game and become a Marketing Pro. With the Marketing Essentials Package, we will develop a full Marketing Strategy Plan for your business, including Social Media and Content Strategy. Our team will then support you in managing and implementing this strategy over the next 12 months, to help you achieve your business and marketing objectives.

What’s Included?

Three-Day Strategy Planning Workshop: During our initial planning sessions, we will work through a number of activities, such as a SWOT Analysis and Customer Persona Mapping, to understand your current Business and Marketing objectives. Then together, we will develop a set of Marketing OKRs (Objectives & Key Results), which will be managed throughout the year. Additionally, we will complete a Social Media Account and Content review, ahead of developing the Social Media Strategy and Content Strategy.

Marketing Strategy Plan: Following the planning workshop, the Palmer Creative team will review the outcomes from the sessions and perform a marketing assessment to develop a unique Marketing Strategy for your business. We will take a look at some tactics and strategies that can help you achieve your business goals and strengthen your brand.

Social Media Strategy Plan: A social media strategy plan will be developed following the sessions, which specifically focuses on Facebook, Twitter, Instagram and LinkedIn. This plan acts as a detailed blueprint that answers the what, when, how, and why for all content posted on the business’s social pages.

Content Strategy Plan: A content strategy plan will be developed following the planning sessions, which focuses on the planning, creation, delivery, and governance of content. Content not only includes the words on the page but also the images and multimedia that are used. The purpose of this plan is to ensure that your business has useful and usable content, that is well structured and easily discoverable.

Marketing Strategy Presentation: Once developed, the Marketing Strategy Plan, along with the Social Media Strategy and Content Strategy, will be presented back to your team for review and feedback.

x24 90-Minute Coaching Sessions: Following the Strategy Presentation, Palmer Creative will support in the implementation and maintenance of the strategy through a number of bi-weekly coaching sessions throughout the year.

Additionally: Your team will have unlimited email and phone support for the year.

Who Is This Package For?

This package is for technology businesses or businesses in the tech space, who have are interested in stepping up their game and becoming a marketing pro, or are interested in getting started with a comprehensive marketing strategy. You should already have a marketing executive or nominated team member, who will be responsible for implementing and managing the Marketing Strategy.